The link is for a website that teaches people to use RSS feeds to improve communication with customers and reach potential customers. They of course have their own feed so you can access their content by RSS feed. The link is http://firstlook.blogs.nytimes.com/2009/10/05/announcing-custom-times-feeds/
This article is announcing the custom search feed that the NYTimes is starting. If you want to give the custom feed a try the link is http://prototype.nytimes.com/customFeeds/ The idea is to narrow your options to feeds that interest you.
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